Seven Wonders

About a hundred years after the Statue of Zeus came the Temple of Artemis. It was built in the ancient city of Ephesus, or modern day Turkey. The architect Theodorus probably built the incredible temple, and he most likely did so to honor the Greek Goddess of the Moon, Artemis. Tragically, a man named Herostratus set the Temple of Artemis on fire along with a group of Goths in an attempt to have his name go down in history. He managed to do so and city officials tried to enforce a new law stating that if any one citizen of Ephesus mentioned his name, they would receive the death penalty; the attempt failed. All of religion at this point declined because Artemis did not protect her temple. The structure as well as the story is terrific. Measuring about three hundred feet by one hundred fifty feet, and the one hundred twenty seven columns each having a heighth of about sixty feet, one can easily see how the Temple of Artemis' means of construction are a complete mistery. Theodorus built the columns so that they had proportions to the human body. Aside from that, it was completed around 440 B. C. and took approximately one hundred twenty years to build. Such strenuous man labor classify this temple as one of the Seven Wonders of the World. Contemporary to the Temple of Artemis was the Mausoleum, which was located in Halicarnassus, or present day Turkey. It all began when Mausolus took over with Artemisia. In 353 B. C. , Mausolus died, leaving his wife Artemisia, who was also his sister, incredibly depressed. In honor of Mausolus, she decided to build him the â€Å"most splendid tomb in the known world. † The Mausoleum surprisingly managed to remain intact after over sixteen centuries. It went through many hardships and risky situations, one being the reign of Alexander the Great, and yet somehow never fell apart. It did, however, eventually collapse when a severe sequence of earthquakes passed in the fifteenth century. Unlike the other â€Å"Wonders of the World,† this building did not rely on size, but rather on beauty to catch the eyes of modern people. That is to say, the Mausoleum was so beautiful and unique that it became one of the Seven Wonders of the Ancient World.

Jacksonian democracy Essay

Jacksonian Democracy refers to the political philosophy of United States President Andrew Jackson and his supporters. Jackson’s policies followed in the footsteps of Thomas Jefferson. Jackson’s Democratic Party was resisted by the rival Whig Party. More broadly, the term refers to the period of the Second Party System (1824-1854) when Jacksonian philosophy was ascendant as well as the spirit of that era. It can be contrasted with the characteristics of Jeffersonian democracy, which dominated the previous political era. Jackson’s equal political policy became known as Jacksonian Democracy, subsequent to ending what he termed a â€Å"monopoly† of government. The Jacksonian era saw a great increase of respect and power for the common man, as the electorate expanded to include all white male adult citizens, rather than only land owners in that group. In contrast to the Jeffersonian era, Jacksonian democracy promoted the strength of the presidency and executive branch at the expense of Congress, while also seeking to broaden the public’s participation in government. Jacksonians believed in enfranchising all white men, rather than just the propertied class, and supported the patronage system that enabled politicians to appoint their supporters into administrative offices, arguing it would reduce the power of elites and prevent aristocracies from emerging. They demanded elected (not appointed) judges and rewrote many state constitutions to reflect the new values. In national terms the Jacksonians favored geographical expansion, justifying it in terms of Manifest Destiny. There was usually a consensus among both Jacksonians and Whigs that battles over slavery should be avoided. The Jacksonian Era lasted roughly from Jackson’s 1828 election until the slavery issue became dominant after 1850 and the American Civil War dra matically reshaped American politics as the Third Party System emerged.

Birds in the Poetry of William Wordsworth, Samuel Taylor Coleridge, Percy Bysshe Shelley and John Keats

Birds in the Poetry of William Wordsworth, Samuel Taylor Coleridge, Percy Bysshe Shelley and John Keats The Birds of Romance By definition, freedom is the absence of subjection to foreign domination. Some of the most liberated beings in the world are found in nature. In nature, plants and animals are not suppressed by the constraints of man. These human boundaries include time, money and physical restraints. Birds, are commonly viewed as the most liberated animals to have ever existed. The popular phrase, â€Å"free as a bird† has been coined as a result of the large amount of freedom possessed by birds. Not everyone can understand the full magnitude of what birds truly symbolize. However, birds have provided inspiration to several intellectuals over the years. In fact, the romantic period was a time when birds were a major staple of freedom and liberty. The followers of the romantic era were devout believers in becoming one with nature and discovering enlightenment within oneself. Some of the greatest influences and minds of the romantic era were poets and writers. These romantic writers included William Wordsworth, Samuel Taylor Coleridge, Percy Bysshe Shelley and John Keats. For all of these romantic poets, birds represented different aspects of life and their poetry reflected their different views. During the romantic era, poets used birds as a symbol of freedom and they expressed the meaning of this symbol in their own unique way. Based on the poetry readings and personal background information about the romantic poets previously listed, one can view the meanings and purposes of birds during the romantic era. On April 7 of 1770, the second child of John Wordsworth and Ann Cookson was born. This child’s name was William Wordsworth and he would grow up to be one of the greatest poets of all time. Wordsworth grew up in Cockermouth, Cumberland, which is part of a northwestern area in England known as the Lake District. Wordsworth grew up with several individuals that provided him with encouragement for his literary prowess. In fact, Wordsworth’s mother â€Å"had been his first teacher, giving him instruction in reading, while his father made him learn by heart passages from Shakespeare, Milton and Spenser† (Legouis 18). However, Wordsworth was still plagued with negativity in his life time, such as losing his brother and being separated from his lover as well as his daughter during the â€Å"French Revolution†. Wordsworth overcame his trials by finding solace in nature, much like a bird finds refuge in the wilderness. Writer Margaret Wanless stated that â€Å"Na ture was to Wordsworth a great, wonderful passion, beautiful in itself alone†, meaning that Wordsworth drew most of his inspiration from the natural elements (Wanless 4). While being inspired by nature, Wordsworth was also fond of birds and other forms of natural wildlife. In one of his more popular poems â€Å"To the Cuckoo† Wordsworth describes his journey into a valley by exclaiming â€Å"O blithe New-comer! I have heard, I hear thee and rejoice. O Cuckoo! shall I call thee Bird, Or but a wandering Voice?† (Cuckoo-Wordsworth 1). He goes on to say â€Å"The same whom in my school-boy days I listened to; that Cry Which made me look a thousand ways In bush, and tree, and sky† (Cuckoo-Wordsworth 20). This line explains that the nostalgic sound of the cuckoo reminded Wordsworth of his childhood and the large sense of wonder that birds and other animals gave him. Wordsworth has written other poem such as â€Å"Lines Written in Early Spring†, which has been â€Å"Often dismissed as a dogmatic display of ingenuous nature-worship, this poem nevertheless reveals an unsuspected thematic complexity in its portrayal of the relationship between nature and human society† (McKusick 34). According to his writings, Wordsworth is emotionally attached to nature and the freedom that nature contains. Wordsworth had a close friend that was also a literary genius in his own unique way. His friends name was Samuel Taylor Coleridge. Coleridge himself was not exempt from worldly issues and matters beyond his control. Coleridge was born on the 21st of October in 1772, in Ottery St Mary, a town in Devon, England. The struggles that Coleridge faced included his father’s death, his childhood illnesses and his strong addiction to opium. While spending time with nature, Coleridge gained an almost spiritual knowledge and his writing reflected his intellect. One of his most popular pieces of writing was titled â€Å"The Rime of The Ancient Mariner†, which was â€Å"a connection beyond the force of his human responsibilities, whether conventional or personal, either of which can seem arbitrary† (Fischer 183). This poem focuses on a man who has killed an albatross while at sea. An albatross is a large bird that spends most of its time at sea. The main character of the poe m, â€Å"The Mariner† recalls an old memory and shares it with a wedding guest while they were attending a wedding ceremony. â€Å"The Mariner† tells the wedding guest about his sea journey and states â€Å"At length did cross an Albatross, Thorough the fog it came; As if it had been a Christian soul, We hailed it in Gods name†, as if the large bird was a sign from God himself (Coleridge Part 1). Later on in the poem â€Å"The Mariner† states that â€Å"With my cross-bow I shot the ALBATROSS† (Coleridge Part 1). In a sense, â€Å"The Mariner† was shooting at a divine spirit of some sort. It is speculated that â€Å"He thus may have killed the bird not to radicalize his distance from it, as suggested earlier, but to silence the birds claim upon him† (Fischer 183). According to Coleridge, the albatross represented more than a large bird. The Albatross also stood as a â€Å"Christ figure† in the sense of dying because of wrongful actions. Percy Bysshe Shelley was an interesting figure during the â€Å"Romantic Era†, because he did not reach any major fame until after his death. Shelly’s life was surrounded by complications during his adolescent years. Shelly would also find himself confined within an unhealthy marriage after eloping himself with Harriet Westbrook. After Shelley’s passing, several of his poems became popular. One of his most memorable pieces of writing was called â€Å"To a Skylark† and in it Shelley â€Å"brings the attention of bird and teaches us to enjoy natural attitude of it† (Sofi 82). In this poem, Shelley asks for wisdom from the Skylark by saying â€Å"Teach me half the gladness That thy brain must know, such harmonious madness from my lips would flow the world should listen then, as I am listening now† (Shelley 105). Shelly believes that the skylark can bestow enlightenment upon him and teach him about becoming one with nature. Over time â€Å"She lley accepts that natural (fountains, fields, waves, mountains etc.) things are the source of happiness. He feels human beings are beyond the happiness of this bird. If they give up hate, pride, fear and sorrow they will reach the steeps of joy like Skylark† (Sofi 83). John Keats was one of the main figure heads for the second wave of the â€Å"Romantic Era†. Keats’ work was published only a few years before his death. However, Keats died at the young age of twenty-five. Keats was â€Å"well-loved by all poets, especia1ly by those of his own era, and has been termed the bard of beauty (Wanless 20). One of the most popular poems that Keats wrote is named â€Å"Ode to a Nightingale†. In it, he mentions his incredible drowsiness when he states â€Å"My heart aches, and a drowsy numbness pains. My sense, as though of hemlock I had drunk, Or emptied some dull opiate to the drains† (Keats 1). Keats later goes on and speaks of happiness by saying â€Å"Tis not through envy of thy happy lot, But being too happy in thine happiness,— That thou, light-winged Dryad of the trees In some melodious plot† (Keats 5). Keats exclaims that he is extremely overjoyed for the happiness of the nightingale and he would also like to understand why the nightingale is so happy. The peculiar thing about Keats â€Å"was alert to the least little sight or sound in; nature, so much so that with the help of his wonderful imagery, his readers senses are awakened just as his were and we have before us a glorious world that some of us have never seen or heard or smelt before† (Wanless 20). Keats understood that birds also possessed these senses of enlightenment. The poets of the â€Å"Romantic Era† deeply understood the symbolic importance of birds and what they represented in nature. The â€Å"Romantics† and their love for birds can even be seen at a scientific level â€Å"with the use of pleasure in poems by Wordsworth, Coleridge, Shelley, and Keats. This link between the poetic and the scientific in Romantic natural history also reveals aspects of our current cultural sense of the interrelatedness of human and nonhuman nature† (Bartram 1). Susan Wolfson once said that â€Å"in theory and practice, Romanticism addressed, debated, tested, and contested fundamental questions about what is at stake in poetic forming of language† (Wolfson 1). That statement goes on to say that â€Å"The Romantic Poets† can completely grasp the concept of freedom and so much more. During the â€Å"Romantic Era†, poets use birds as inspiration and for a symbol for freedom and nature. Each poet understood that birds rep resent liberty, but each poet searched for liberty in their own unique fashion. It can be an albatross, a nightingale, cuckoo or even a skylark. Each of these birds has the ability to spread their wings and soar towards freedom.

Nourishing the Child Research Paper Example | Topics and Well Written Essays - 1250 words

Nourishing the Child - Research Paper Example It has become very sophisticated to the point that it does not only promote growth but also protection from infections, visual acuity and mental development. Yet in spite of the many perceived benefits of the formula, much of the world still recognized that breast milk is still best for babies. The World Health Organization has affirmed in its 2003 publication entitled "The Global Strategy for Infant and Young Child Feeding" that it is the lack of exclusive breastfeeding that is the leading factor for increase morbidity and mortality of the infant and the young child. (p. 5) This paper aims to provide a scholarly and insightful discussion on the issues surrounding the topic of whether it is more appropriate to conduct breastfeeding rather than providing bottled milk. To achieve this, I will draw only upon relevant research articles that are peer-reviewed and are less than 5 years of publication the latter being important so that it is not outdated. I will also be relating the issue to the Canadian setting. The perspective that I will be assuming would be that of a nursing researcher and since this is the case, I will be providing the relevant role of the nurse regarding this issue. In the end, I will be forming my own nursing judgement regarding which between the two is more appropriate. It is remarkable to find that the topic regarding breast milk and bottled milk has generated a wealth of research. Most of them points out the benefits of breast milk consumption ranging from physical and mental development to protection from infection and illness for the babies to the lesser probability of women to develop cancer and other diseases. Due to the voluminous data that is available, I will only be citing some of these studies. Breastfed children were established by Coppa and colleagues (2006) to have a lower incidence of acute gastroenteritis because of the oligosaccharides of human milk. After studying 304 infants, English researchers Quigley and his colleagues (2006) concluded that breastfeeding also reduced the probability of diarrhoeal disease and that the protective effect of breast feeding did not persist beyond two months after breast feeding had stopped. Chantry, Howard and Auinger (2006) also found that it reduces the possibility of acquiring respiratory tract infection while Marild and colleagues (2004) found that it reduces the risk of acquiring Urinary Tract Infection. The earlier the child is breastfed, the more the protection from UTI will be realized. Breast milking was shown not to be a factor contributing to Sudden Infant Death Syndrome by Hauck et.al. (2003). Edmond and his colleagues (2004) were able to come up with a number with their statement that 16% of neonatal deaths could be saved if all infants were breastfed from day 1 and 22% if breastfeeding started within the first hour. With regards to development, Bier (2002) found out human milk improves cognitive and motor development of infants. The longer the child is breastfeeding, the more likely he will be ahead in school (Victore et.al, 2005). After adjusting for social and perinatal confounders, Oddy et.al. (2003) states that the early introduction of milk other than

Compare and contrast the potential advantages and disadvantages of the Essay

Compare and contrast the potential advantages and disadvantages of the formal rational approach to strategy development - Essay Example The approach is also structural with a top to down hierarchy for decision making and assumption of responsibility. While middle level managers implement decisions in the approach, full responsibility remains with the top organs of an organization’s structure. Developed strategies, from the approach, are also detailed, and cover wide scopes. One of the advantages of such a bureaucratic approach is cost effectiveness that arises from the organization because only necessary steps and necessary personnel are involved in the strategic development process. This makes it affordable and allows for utilization of saved resources in other areas of an organization’s needs. The formal approach is also associated with efficiency that could arise from focus on a few individuals in the process and continuous involvement of the individuals in the process, a factor that identifies benefits of specialization. Efficiency promises quality decisions for effective strategies towards supporti ng desired objectives. Related to the efficiency advantage is the speed with which the formal approach can yield desired strategies. with well defines structures and specific and specialized personnel, the decision making at the different stages of the approach are faster and are therefore able to respond to emergency needs. Other advantages of the bureaucratic approach are its stability and continuity. These are because the formal structure eliminates possible barriers such as internal resistance and it is easy to replace a member of decision-making team for sustainability of a strategy development process or a developed strategy. One of the disadvantages of the formal rational approach is its concentration of power in the hands of a few people, and this could be risky if the individuals lack necessary competence or have conflict of interest. The bureaucratic scope of the approach

Wind energy Research Paper Example | Topics and Well Written Essays - 500 words

Wind energy - Research Paper Example In addition to that, sources of energy are readily depleting. Nevertheless, electricity is the most basic requirement of the contemporary society (Ummets). There is dire need to look out for cost effective and environment friendly sources if energy like wind energy. Wind is a type of solar energy, which is formed by the uneven distribution of heat coming from the sun in the atmosphere. Different factors contribute to the uneven distribution of heat that include but are not limited to the earth’s rotation, and uneven surface of earth. The terrain of earth, the cover of vegetation on it and the water reservoirs all serve to control the pattern of flow of wind. If the wind turbines are used to harvest this flow of wind, the motion energy can serve as a potential source of electricity. Wind power and wind energy are terms with the same meaning that explain the process of use of wind to produce the mechanical power (Wing Energy Guide). It is essentially a power which is gained from wind (Smith). When the wind turbines are installed, the kinetic energy contained in wind is transformed into the mechanical energy, which can then be utilized to do various kinds of works like pumping water and crushing grains.

E-Business Strategy Essay Example | Topics and Well Written Essays - 3000 words

E-Business Strategy - Essay Example The music generated by this company may be accessed through browsing by artists, albums and created playlists. It aims to connect millions of people with their favourite songs and create a service that people love to use. It made an easily accessible music and created a win-win situation for people who love listening to music and artists who love creating music. Spotify has created a lightweight software application that users will simply download and then log onto their service enabling on demand streaming of music. Several retailers were recruited by the company who facilitate the access of the music by the listeners through purchase in franchise mode. Its services are very well available in nations like Finland, United Kingdom, France and Norway. Spotify was launched in April 2008 by a team led by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon at Spotify AB, Stockholm, Sweden and its head quarters is located at 103 New Oxford Street London, England WC1A 1DD United Kingdom. It comes under consumer internet companies. Its research and development wing is located in Stockholm, Sweden. The size of the company Spotify is very small with about 85 employees working for the production of music with highest level of quality and perfection. Its structure includes a Global Head of Business Management, Vice President (Engineering), Vice President (Products), Process Manager and Production Manager (Product Development), Advisor, legal Cousel and several other functionaries. its inter relation with other clients and all other functionaries involved in the development of products. It could attract an incredible 1 million subscribers in the UK which is very significant for a region with a population of about 60 million. Spotify is generally funded by paid subscriptions and advertisements played periodically by the Spotify player at intervals in between

Analytical Essay Example | Topics and Well Written Essays - 1000 words

Analytical - Essay Example The prosperity of a country, according to Han Fei, can be safeguarded only when the lawmakers and the law-keepers are strong and efficient. A king is not defined by his personal failings but by his ability to ensure the maintenance and applications of public laws. Along with a strong upper hand in dealing with public laws, he must also be ruthless in suppressing internal conspiracies and disputes, for a kingdom that is weak from within will always be an easy and constant target of the enemy clans. Intended Audience Having reviewed Han Fei’s political musings, drawn from Han Feizi, I think it is important to ascertain the intended audience at whom this particular tract was aimed. I believe, given the author’s own politically charged background as well as exalted lineage, it can be safely said that much of his political strategies were drawn from personal experience and was intended to address the ruling class in particular. Reflections of the Author on Politics and Penal ties With great humanist emphasis on equality, he puts forward his thoughts on royal duties and legalities of the time. Han Fei, himself of royal descent, plainly spurns the unequal treatment often carried out by law keepers. He insists that there should be no unjust preferences given to the nobility. The common and the noble subject should all be treated as equal in the eyes of law. No one should try to gain favors by bribery or flattery. The guilty must be punished, and no offender should be allowed lenience, notwithstanding the exalted rank of the criminal or the humbleness of the victim. Lewdness and sexual excess must be suppressed as should internal discord and discontent. And according to Han Fei, the only way this can be achieved is by inculcating a deep fear of retribution within his subjects. The superiority of a ruler can be ascertained by the way he handles and controls his ministers and advisors. They may be negotiated only through two operative actions of the king: des erved adulation and acclaim upon great achievement or service; and severe punishment, torture and death upon defection or conspiracy. In conclusion, I believe, Han Fei’s legal philosophies seeks the better conditions of the masses even while advocating the most ruthless measures in ensuring the precedence of the sovereign ruler. Analysis of ‘Be a Scribe’ Purpose of the Author Han Fei was a follower of the Great Historian Laozi, who countered the Confucian practice of the art of persuasive speech by placing vital emphasis on the art of writing instead. The post-Confucian legacy of Laozi’s creative and artistic philosophy reaches its fruitful zenith in the hands of Han Fei. It is told that Han Fei himself suffered from a speech impediment - an embarrassing stammer - that did not bode well for a career of oral mastery. Therefore, he was inclined, both by nature and by habit, to improve upon his calligraphy and immense gift of the written word and in his text, he intends his audience to do the same. In his instructive work, Be a Scribe, he begins with a direct address to the reader. He exhorts us to pursue the noble art of scripting, to eschew dancing and replace the sports and hunting with the finer activity of writing. The master then goes on to unfavorably compare the pursuit of â€Å"the scroll and the palette†

Evolution and growth of Mutual Fund in India Essay

Evolution and growth of Mutual Fund in India - Essay Example As a result, the popularity of the mutual funds is limited to big towns and cities i.e. the places outside the metropolitan area are yet to be fully tapped by the industry. A significant portion of the country’s population lives in these areas. It is important that the mutual funds target this section of investors if it has to raise the profitability margins. This can help the industry to penetrate into the unexploited markets in the country. If the industry can reach out to the wider audience then this give a significant boost to the growth and development of the mutual funds in the country. On the other hand Indian mutual fund segment has largely been product led-and not sufficiently customer focused with limited focus being accorded by players to innovation and new product development. Further there is limited flexibility in fees and pricing structures as reported by interviewees in our study in 2009. It is important that if the funds desire to achieve a robust growth they should design their policies as per the needs of the customer. The diversified population of the country comprising of the retired individuals, high income groups, middle income groups, etc make it necessary to have the funds as per the requirements of the related group. For example the investment objective of a retired individual is not the same as that of the high income group. The former requires a regular flow of cash and is happy with stable returns while the latter is risk averse and desires high returns by taking high risks. By designing the funds as per the investment needs of the investors the industry can cater to the various sections of the society. This will make it popular across all the income classes. Mutual funds are investment schemes that are managed by professional experts. These financial instruments have become extremely popular on account of some inbuilt advantages. Initially investment in high value stocks

AIDS Epidemic Increase And African Countries Economies Essay Example for Free

AIDS Epidemic Increase And African Countries Economies Essay The countries of the developing world most seriously affected by AIDS thus far are in sub-Saharan Africa. Accordingly, much of the social research on AIDS in the developing world is concerned with Africa, as is much of the research reviewed in this chapter. But many of the behavior patterns described and the conclusions reached apply elsewhere. AIDS is primarily a sexually transmitted disease, and the escalating epidemics in the developing world are principally the result of sexual encounters with an infected partner. In all countries AIDS is also transmitted by the use of contaminated needles in intravenous drug injections, by blood transfusions of infected blood, and perinatally from infected mothers to their unborn children. But sexual transmission is everywhere the predominant mode, and, internationally, heterosexual transmission accounts for some 70 percent of all new AIDS cases (Mann et al. 1992:33). In the regions of Asia, Latin America, and sub-Saharan Africa, one of three different modes of sexual transmission of the AIDS virus predominatesalthough all modes occur with some frequency in all three regions. In Asia, prostitution plays the key role; in Latin America, homosexual and bisexual behavior; and in Africa, heterosexual transmission. The majority of African countries are experiencing a serious economic crisis. That crisis, though showing signs of moderation in some countries, has resulted in development eluding most of the others, with far-reaching negative consequences on their populaces. When there is no development, there is hopelessness; and where there is hopelessness, there is no effort to work toward development. The circle becomes complete and reinforcing. Unfortunately, in most of Africa, the economic crisis has made life an endless series of vicious circles that are now spreading economic suffering in a concentrated fashion. The economic crisis in Africa represents a historical tragedy, and the historical evidence now suggests that such a crisis need not have occurred. Despite some views to the contrary, the overwhelming opinion is that this economic crisis is primarily the inevitable outcome of the failure of postindependence development policy formulation and implementation in the majority of the African countries. In most of Africa, postindependence development policy was formulated through a statist ideological framework, which was then implemented by experimentation. Moreover, some, if not all, of the countries had to contend with an adverse international economic environment. That combination produced disastrous results. Among other things, poverty and socioeconomic inequalities increased, the external debt burden became heavier, the brain drain intensified, capital flight deepened, the balance of payments weakened, the physical infrastructure deteriorated, unemployment and crime escalated, famine and malnutrition became more pronounced, budget deficits soared, agricultural productivity declined, urbanization burgeoned, environmental degradation expanded, political and civil strife worsened, and corruption became more rampant. These disastrous development results were, in turn, the catalyst behind the deepening economic crisis in Africa, and consequently provided the imperative for policy reform in those countries. Policy reform can be defined as changes in government policy, institutional structure, or administrative procedures that are designed to alter economic activity and improve performance (Roemer and Radelet 1991). Put more succinctly, it is policy change, across the board, to effect sustained economic progress that will lead to a more desirable economic outcome than current practice permits.

The Internationalisation Process Of Sime Darby Berhad Economics Essay

The Internationalisation Process Of Sime Darby Berhad Economics Essay This study will describe and analyse the internationalisation process of a leading Malaysian-based MNC called Sime Darby Berhad (SDB). The assignment will identify the structure and actions of this company in forming its expansion processes including the motivations for international investment, competitive strategies, and selection of foreign entry approaches. CASE COMPANY: SIME DARBY BERHAD (SDB) The following are reasons why Sime Darby was chosen as a case sample: It was the first multinational corporation in Malaysia is one of the largest corporations in the whole of Southeast Asia. The company has a long history of international trading activities and is one of the most internationally integrated companies. The company, which has focused concentration on how the management gained internationalisation knowledge and experience when operating the organisation, has been a Malaysian multinational from its foundation as it became a Malaysian unit through acquisition by the Malaysian Government in 1977. The group is widely diversified with interests in almost all economic sectors as well as plantations, energy, heavy equipment, motor vehicle delivery, travel and tourism, healthcare, and property development, both nationally and internationally. Sime Darby Berhad consequently represented the countrys leading business organisation as a diversified corporation. THEORETICAL PERSPECTIVES ON DEVELOPING COUNTRY MNCS It has been realised that theories on the internationalisation of companies are mainly based on Western multinational corporations. Starting from Vernons product life cycle theory, (1966, 1971) through the Uppsala international expansion stage model (Johanson and Weidersheim-Paul, 1975; Johanson and Vahlne, 1977) and the more recent works of Dunning on his eclectic paradigm theory (Dunning, 1993, 1995). However, the model does appear to be relevant in the early stages of internationalisation, however, the model is unreflective on issues regarding strategic elements, situational contingency, considerably still and competitive forces. In addition, as the trend of outward investments from developing countries began to increase in the 1990s (United Nation, 1988, 1993) the body of literature concerning these latter investments and entry modes has been developed and enlarged notably. Referring to the scholars on developing country MNCs, ownership advantages of these businesses vary, and there are two separate waves of development: Differing as regards historical background, nature of business, extent of the role of government in operations and transactions, geographical direction, and mode of internationalisation activity. Scholars have described developing country MNCs in the 1980s as those more anxious with cost competitiveness or their competitors (van Hoesel, 1999). On the other hand, developing country MNCs in the 1990s placed bigger stress on the development and direction of business strategies in reaction to the changing forms of world business structure brought about by trade liberalisation and economic globalisation (Dunning et al., 1997). They also resulted in more stress on technological capability as the source of competitive advantage (Pananond and Zeithmal, 1998). The gradual growth of skills, technological and information effort has led in growing the sources of ownership advantages for developing country MNCs. Such views are reliable on the internationalisation process literature (Johanson and Wiedersheim-Paul, 1975). Known now as the Uppsala Internationalisation Model, this literature discusses the importance of internationalisation knowledge and its process throughout a firms internationalisation expansion. The model outlines that lack of knowledge of foreign markets generates an obstruction to internationalisation, and that this knowledge can only be obtained by experience of international markets. The Uppsala school spread the idea of incremental international development to the whole process of a firms internationalisation from exporting to foreign direct investment (FDI). Considering the fact that Malaysian MNCs are new and emerging to the international field, mainly in terms of outward investment, internationalisation theory is of value in explaining the appearance of these corporations. BUSINESS DEVELOPMENT OF THE COMPANY The structure of the group, the product and geographical diversification is a process which is complex and overlapping. However it can be categorised by four chronological periods: the early development where it transformed from a plantation based to a trading business (1910-1929), then came its domestic expansion which was in 1929-1950s. Next came conglomerate diversification (1950s present day), and finally the companys international expansion (1970s present). It is vital to be aware of the groups history because this then offers knowledge about the organisational development and provides us with insight that may act as a basis for decisions about the future (Eisenhardt, 1989; Gummesson, 1991). Early Development: from Plantation-based to Trading -based business (1910 1929) The company Sime Darby was established in 1910 by two British planters, a Scottish man, William Middleton Sime and Henry Darby, got together and formed a company so they could manage 500 acres of Radell Rubber estates in the state of Malacca. This would bring them a capital of US$20,000. The company was first known as Messrs Sime Darby Co Limited (Malaysian Business, 1 September 2003). As it was a managing agent for several plantation companies, it then began doing general trading as the demand for the rubber estates goods and services grew. The company then set up a branch office in Singapore in 1915 and with its increasing volume of trade, it soon became an agency that did many general trading activities. These included acting as selling agents for various different firms and manufacturers, importing and exporting businesses and supplying a wide variety of consumer products both domestically and internationally. They then set up an office in London as a network branch to market the companys rubber. They then bought more plantation land from the profits they were making from the rubber. The company then bought the British competitor R.G. Shaw Co in 1926 and also began discounting, insurance brokering and money brokering (Utrecht, 1981). Domestic Expansion (1929 1950s) Due to the success of the plantation based business, the group had their first wave of expansion particularly in the rubber, cocoa and palm oil plantations. In 1929 the company acquired the Sarawak Trading Company which owned a franchise of Caterpillar equipment and this proved to be a huge milestone for them. The land they were frequently purchasing needed heavy earth-moving equipment for its development. Sime Darby began entering other lucrative business fields such as engineering, electronics and management services after the Second World War in 1952 (Allen and Donnithorne, 1957). After years of hard work, the company grew to include activities such as finance, supply, sales and shipping products for several plantations and by 1954 the company had a total of 18 offices in Malaysia, Singapore, Brunei and the British North Borneo and managed over 80,000 acres of rubber land. Then in 1946 they purchased Ewart Co. Conglomerate Diversification (1950s present) Due to their success, by the late 1950s, the company had become large enough to have a holding company in London known as Sime Darby Holding Limited. Naturally the company decided to extend their activities from just trading to manufacturing. In 1971 Sime Darby had been established as a major force in the plantation industry through the acquiring of Seafield Amalgamated Co. and Consolidated Plantations. Even prior to Malaysian independence, Sime Darby gained multinational status due to its rapid growth and extensive diversification. (Ragayah, 1999). Because of this strategic significance as an MNC, and to guard the national interest whereby various critics viewed the largely British management of the company as a painful reminder of imposing utilisation, the Malaysian Government through its trust agency Pernas or National Corporation acquired the company in the mid-1970s. Sime Darby became among the first Malaysian multinationals in the country through this process. The company originally expanded within plantations but because of the groups desire to grow further into non-core activities they were led to major diversifications in many industries, starting in the early 1980s. These included motor vehicles, paint and tyre manufacturing in 1981, oil and gas in 1983, property and insurance in 1984, health and hospitality in 1990, travel and tourism in 1991, power generation in 1994, finance in 1996, hypermarkets in 2000, and retail petroleum in 2001. Through its own subordination, Sime Darby diversified into a range of projects such as hospitals, housing expansion, manufacturing, gasoline and motor fuel circulation, shipping operations, shop lots, golf courses and various others. Sime Darbys national growth was due to three major waves. The first wave of development was fixed in the plantations sector. The second wave was rooted in geographical growth of its trading business, and finally, the third wave covered a variety of diversified business strategies both upstream and downstream, such as oil and gas, financial services, property development, energy, and motor vehicle distribution. The group used a market sector approach to enlarge its business operations both domestically and internationally. International Expansion (1970s present) As Malaysia was the biggest producer of rubber and cocoa in the world during the 1970s, Sime Darbys global exposure began through international trading with the exports of commodity products such as the above mentioned. (Allen and Donnithorne, 1957). The companys astonishing expansion, both geographically and sectorally began in the early 1970s with the purchase of China Engineers (Holdings) Limited, Harpers International Limited, and Amoy Canning Corporation (Hong Kong) Limited, which are all based in Hong Kong (United Nations, 1985). Each came with its benefits, Amoy Canning provided the production of canned food, China Engineers provided many things such as engineering, manufacturing, shipping activities and insurance. Harpers provided Sime Darby with the franchise for the distribution of Ford, BMW, and Mitsubishi automobiles (ibid). Sime Darby obtained the company Shaw and Co. in the United Kingdom which was involved in investment, shipping and trading with substantial investments in South Asia. With the acquisition of Clive Holding Ltd and Guy Butler Robt Bradford Co, Sime Darby moved into discounting, broking and insurance (United Nations, 1985). Having been successful market players since 1928 and the sole Caterpillar dealer in Malaysia for over 70 years, Sime Darby managed to penetrate the market in Singapore via tractors. Caterpillar is so successful, that 95% of Sime Darbys business in the sector of heavy equipment comes from the sales of Caterpillar products. The company also worked closer to home by venturing in downstream processing activities by purchasing Edible Products Ltd which is a major vegetable oil refinery in Singapore. Organisationally, the international expansion of the Company can be categorised into four main regions. Neighbouring Asian countries with similar cultural backgrounds were given priority. Sime Darbys international operations, like its domestic business activities, involved five core areas which were energy, property, heavy equipment, plantations and motors. During the study, the group consisted of 185 additional and associated companies that were participating in various different business activities in the Malaysian market. In regards to the companies international operations, the group collectively had 46 companies in Hong Kong, 9 in the Philippines, 72 in Singapore, 11 in Australia, 5 in Indonesia and 19 in other developing countries. Of these developing countries, the group had 12 companies in the United Kingdom, 2 in the US and 15 in New Zealand (Sime, 2006). The major strength that Sime Darby has lies within the region of Southeast Asia with a smaller, restricted coverage in other areas of Asia. When looking at the groups gross revenue and pre-tax profits over the past four years, it can be noted that the overseas operations accounted for 60% 35% respectively with Malaysia, Hong Kong, Singapore and Australia collectively, taking the lead for posting revenues in excess of RM 1 billion. Due to the fact that Sime Darby has operations in 20 different countries, it is clear that international business is one of the key sources of growth for the group. The following section will identify and explain how the company has built up its ownership advantages and its business strategy. DISCUSSION: AN ANALYSIS OF SIME DARBY INTERNATIONAL EXPANSION Â  Normally, a company becomes multinational by undergoing three different stages. Firstly, the firm begins as a domestic company and acquires technological, management and marketing capabilities through the normal process of development, to become a domestic leader. Then, due to the limitation of the domestic market forces, the company is motivated to begin exporting abroad so as to increase its revenue. Finally, when these exports come under threat by tariff protection or competition, the company uses its competitive advantage ad produces goods abroad which directly involve them in investment (United Nations, 1985; Johanson and Vahlne, 2003). Following this inspection, a close look at Sime Darbys development as a national MNC, uncovers that the company was in fact internationalised prior to its emergence as a Malaysian conglomerate. Overnight, through the acquisition of a British firm operating in the country, the group became a Malaysian MNC. Up until the companys residence was transferred from the United Kingdom to Malaysia in 1979, Sime Darby had been a British controlled corporation. After consulting investment bankers Rothschild, the Malaysian government purchased several shares in the London Stock Market in line with the New Economic Policy (NEP) which increased Malay equity. In 1977, Sime Darbys equity became Malaysian owned largely due to the efforts of Tradewinds Sendirian Berhad. Sime Darby had international corporations in numerous countries before its foundation as a Malaysian MNC. This included offices in Singapore and London to further support their international operations. The discussion presented here is that the procedures adopted by the Malaysian government via its state agencies indicated a revolution in the ways of internalisation and also went beyond traditional theories of FDI as illustrated by most scholars. However, it could be argued that the company had overcome important internal and ownership advantages created by nationalisation and favourable treatment by the Malaysian government as had been noted by Dunnings OLI theory (Dunning, 1993, 1995). Nonetheless, the situation of SD outlines an attractive and appealing option to companies trying to become international by purchasing an existing MNC. Government intervention and nationalisation are in doubt to happen in all circumstances, but sometimes government can increase MNC development in different. The emergence of SD as a Malaysian MNC supports the theory raised by Oviatt and McDougall that the firm can be internationalised from its setting up. They may begin their international involvemen t directly from foundation instead. Nonetheless, this theory stresses that such companies gain ownership advantages even before to their establishment. In the United Kingdom, the group bought Carboxyl Chemical Ltd, which manufactures wires, lubricants and defoaments. Clearly, the international expansion of the SD group creates challenges to the internationalisation literature, which suggests that firms may minimise the risk of involvement when they first enter the international market and that it will assume a higher degree of involvement and resource commitment. However, the groups common use of equity participation through acquisition of firms operating in the country and abroad seems contradictory to that proposition. This contradiction may result from narrow assumptions about developing country firms which have been portrayed as small, having limited resources and lacking in management capabilities (Yeung, 1994). Another alternative for SDs participation in international expansion is joint venture with foreign partners. In some countries, the group decided to set up joint ventures with local partners in the host countries to the shared benefit of both sides. There are several reasons for SD to expand internationally and choose a particular country to be the recipient of its investments. Such as finding new markets, home government disincentives, higher returns on investment, diversifying risks cheap and abundant resources, competition to enter new markets, overcoming import restrictions and to exploit technological innovations and the production process better. These may be classified as push or pull factors. As with these views, SDs international growth was driven by its goal to hunt for growth continuously through entry into new markets abroad and to ease the export of products to another country, especially in other developing countries. This was the reason for the group to set up regional divisions in countries like Singapore, the Philippines, Hong Kong and Australia to maintain its business. This is because the developing countries offered opportunities for growth and also shared some similar characteristics with which the group were familiar. From the interviews of key executives in the company, there are three main reasons appear to be important for SD to invest abroad. The first is to take advantage of market opportunities. The second is to diversify risks. And, the third is related to motivations which consistently counts on diversification to escape high costs, labour, and other resource limitation in Malaysia. An equally important factor is the familiarity of the countries where the investment is directed, in the sense of common or shared experiences in history, culture, economics and even politics. From the point of view of location strategy, familiarity with the country and closeness to Malaysia will be the main criteria. Diversifying risk is also an important determinant of the choice of overseas location. SD emphasises that the very nature of its organisation is to diversify risk by having a spread of products or geographically located businesses. The diversification strategy has worked for the group, since it may be that one business is declining but that it will be compensated for by the other businesses. The groups strategy in its investment is to be a long term player and try to make business work in every economic condition. In some countries, the groups business strategy was to start in trading; this then provided a window on opportunities, enabling SD to identify both new businesses and partners for establishing joint ventures. With regard to its long-term strategy, SD wants to strengthen its position in the Asian regional market, and then the next logical step for SD is to be truly global. For this, it has to aim at inclusion in the Fortune 500 companies and thus must strengthen its presence in the European Community and the North American markets. Although it has set up subsidiaries, joint ventures and acquisitions in the United Kingdom and the United States, these are still inadequate. Moreover, it needs to be rather more aggressive about growing the business that it already has, as well as establishing new ones (ibid). Managerially, there are many lessons to be drawn from the case analysis. They include the following: Managers need to avoid narrow or parochial views with regard to potential MNC development. There are many and diverse routes to such. Strategic initiatives such as joint venture are not purely dependent on cultural criteria, but on competitive circumstances, government support or lack of it, technological innovation, capitalisation, and managerial skills and know-how. The rationale for going abroad relies on opportunism, risks aversion, and managerial motivation. Strategies for entry will vary based on individual country criteria coupled with the three items mentioned above. With regard to relevance and transferability to other Asian, national, company or cultural contexts, undoubtedly, new and old business models and modelling processes for FDI and internationalisation processes abound. Few, however, have concerned Malaysian-owned, Malaysian-managed MNCs. CONCLUSION This piece of work has studied both domestic and international development of the Sime Darby group, which is one of the largest Malaysian multinational corporations. SD can be viewed as a new model of internationalisation process due to it being internationalised from its foundation through the takeover of foreign companies operating in the country. The company grew through expanding its capacity as a widely spread corporation. The groups different internal and external sources, such as extensive marketing, strong brand names and good management capabilities have resulted in gaining ownership advantages amongst other rivalries. Also, Sime Darbys special relationship with the Malaysian government through its state agencies and trust played an important role in the groups development. Its domestic and international development was also achieved by maintaining the groups ties with foreign partners in developing its technological capabilities. SD is at the front line of Malaysias drive into the international ground as one of Asias leading corporation. SDs strongest ground is the Asia Pacific and its energy has mainly been directed to this area, but projects have also been made further for some of its investment, such as in the United Kingdom, the USA, Egypt and South Africa. Sime Darby has grown beyond the boundaries of the region and will continue to expand its perspectives in future FDI. After acknowledging the need to become familiar to the confronts of internationalisation, the group has outlined the broad strategies that it believes are important for it to compete successfully in the international field. With these are: Planning for continuous growth in related businesses through horizontal and vertical combination SDs overall strategy is to keep its reputation as Malaysias leading conglomerate, focusing mainly on the growth of the Asia Pacific region through products and services of excellent quality. Consider a learning culture which supports the contribution of knowledge across geographical partitions and organisational limitations. http://www.business-and-management.org/download.php?file=2008/3_221-36-Ahmad,Kitchen.pdf

Analysis of Birches by Robert Frost Essay -- Birches Robert Frost Poet

Analysis of Birches by Robert Frost In the poem Birches by Robert Frost, Frost portrays the images of a child growing to adulthood through the symbolism of aging birch trees. Through these images readers are able to see the reality of the real world compared to their carefree childhood. The image of life through tribulation is the main focal point of the poem and the second point of the poem is if one could revert back to the simpler times of childhood. The language of the poem is entirely arranged through images, although it contains some diction it lacks sound devices, metaphors, and similes compared to other published works by Frost.   Ã‚  Ã‚  Ã‚  Ã‚  The first half of the poems’ images are of life, coming of age, and death. The first three lines in the poem represent the image of childhood and adulthood. â€Å"When I see birches bend to left and right Across the lines of straighter darker trees, I like to think some boy’s been swinging them.† Childhood is represented when the branches swing Frost thinks there is a boy swinging on them. Adulthood is represented by straighter darker trees because darker is a reference to older trees just by the nature of the color as compared to a birch tree which is white or light in color. â€Å"But swinging doesn't bend them down to stay. Ice storms do. Often you must have seen them Loaded with ice a sunny winter morning. After a rain. They click upon themselves As the breeze rises, and turn many-colored As the stir cracks and crazes their enamel....

The Simpsons as a Sitcom Essay -- Television Animation Cartoons Papers

The Simpsons as a Sitcom "The Simpsons" is an example of an American sitcom. A sitcom is situation comedy, which is when the same setting and same characters appear in every episode. Examples of sitcoms are programs such as "The Crosby Show" and more recent sitcoms such as "Friends". Sitcoms surfaced in the 1950's in America showing the "ideal" family. Slowly sitcoms started to show the reality of life and dealt with social issues such as divorce and unemployment. Sitcoms have become very popular because people could relate to the program and sitcoms show problems, which happen in every day life in a light-hearted way. These are some of the reasons why "The Simpsons" is very successful and popular. In this essay I am going to use the example of "The Simpsons" and evaluate to see how it follows the conventions of the sitcom genre. The opening sequence of "The Simpsons" introduces us to the main characters and we can see the stereotypes, which are used in the programme. In the opening sequence we see Homer at work. This is what a stereotypical father's role is. We are also shown how Homer goes against the stereotype because he takes some radioactive waste with him showing that he is careless. Marge is shown doing the shopping and looking after the baby Maggie. Marge fits the stereotypical role of a mother in the sense that she is a housewife and takes care of the house. In the programme Marge sometimes goes against the stereotype because she seems to be the authority figure of the family and this is what the man of the house is supposed to do. Bart is shown in detention in the title sequence. Bart does not fit the stereotypical ... ...f the air because people would take offence to it. "The Simpsons" is a very successful programme and has been running for a very long time. Many people have different views on "The Simpsons" some think that it is rude and stupid others think that it is funny and realistic. I think that "The Simpsons" shows the reality of life in a light-hearted way. I think this is why it is a successful programme and also the humour kind of hides the rudeness and that is why people don't take offence to it. In some ways "The Simpson" is a sitcom because it has a family in it and has the same characters and the same setting in every episode. In some ways it isn't a sitcom because it goes against stereotypes and does not set a good example to others. Despite this I still think it is a very good programme and should be called a sitcom.

Security in peer to peer networks Essay examples -- essays research pa

Thesis statement: Users of Peer to Peer networks must be aware of the security and how to deal with the attacks. Introduction Technologies are getting more advance each day, in this assignment will be sharing and discuss about the security in peer to peer networks. Security run an important role in every network applications because this is the place where people and the systems are all link up together and can access each other data and also programs. According to Madron (1992) points out that: One of the primary objectives of computer networks (and especially of local area networks) is to provide easy and convenient access to computer systems within an organizations, and it is that same ease of use that can sometimes conflict with security needs. (p.3) This being the case most of the peer to peer networks can remote the systems to access the nodes in the peer to peer network and programs are often transferred in the systems in remote locations and also because of the usefulness of the networking it really attracts people all around to use and at the same time problems of security happens. So it is crucial for the users to ensure their security in the networking. The problems usually started from modification of messages in transit, denial of services attacks and interception of messages, â€Å"perhaps the most obvious active threat faced by a communication system is an attack that can destroy or delay most or all messages† (Madron, 1992, p.63). In order to secure the systems of peer to peer network there is three basics requirements of security, integrity and authentication, it seems evident that â€Å"Data integrity ensures that data have not been altered or destroyed in an unauthorized manner. Both data integrity and auth entication rely heavily on encryption as a primary security mechanism† ( Madron, 1992, p.71). For this security the operating system level and application level is used. As to ensure the security for every users, the helps support security needs to be posted to the peer to peer network and also to be specified. Requirements   Ã‚  Ã‚  Ã‚  Ã‚  Peer to peer (P2P) file sharing networks have become wildly popular. The first major file-sharing network example was NASPSTER, which designed to allow music fans to share MP3 music files and so on. P2P actually is all about sharing resources like files, storage or processing time, with ev... ...In the end, the use of technology is probably the only way we can secure information. The investment in information that individuals and organizations have made, are making, and will make in the future is enormous, however, and security systems aid us in protecting that investment.† (p.235). Aware of the security and protection.   Ã‚  Ã‚  Ã‚  Ã‚   References 1.  Ã‚  Ã‚  Ã‚  Ã‚  Durr, M., & Gibbs, M. (1989). Networking Personal Computers (3rd ed.). United States of America: Que Corporation. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Madron T.W. (1992). Network Security in the’90s: issues and solutions for managers. United States of America: WPC. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Stallings, W. (1990). Local Networks (3rd ed.). United States of America: Masmillan. 4.  Ã‚  Ã‚  Ã‚  Ã‚  (2003). Retrieved May 2, 2003, http://www.business2.com/webguide/0,,26518,00.html 5.  Ã‚  Ã‚  Ã‚  Ã‚  (2003). Retrieved April 20, 2003, www.microsoft.com/myservices/services/faq.asp 6.  Ã‚  Ã‚  Ã‚  Ã‚  (2002). Retrieved April 20, 2003,   Ã‚  Ã‚  Ã‚  Ã‚  www.rcsi.org/Newsletter/2002/Jul/Jul Aug02Monitor.pdf

The Reasonable Winners and Emotional Loser’s of the Miller’s Tale

In many stories we are accustomed to, the â€Å"good† characters that are kind and affectionate triumph over the â€Å"evil†, who manipulate the weak through trickery. However, in Chaucer’s Miller’s Tale, the winner has qualities of a villain while the loser has benign qualities of winners. The three male characters, John, Absolon and Nicholas, who all have great affections for Alisoun, face different ends. Absolon who is able to get a hold of his emotions after his struggle with Alisoun, meets a victory while John meets a bitter end because of his great love for her.Nicholas, despite his great success in trickery loses focus and gets burnt harshly by Absolon. In the Miller’s Tale, the character’s ability to reason and overcome their emotions determines their final victory. In the Miller’s Tale, John is the epitome of a man who is overcome by his emotions. John, despite his wealth, is a carpenter who is highly uneducated for he is peas ant. Because he is uneducated, he has no choice but to depend on his emotions in making his judgements. He must decide the right and wrong based from his feelings.Unfortunately, this leaves him vulnerable to those that can notice his inablity to think for himself. Nicholas and Aliouson is very aware of John’s weaknesses. Knowning Johns devoted love for Alisoun, the two easily tricks him into thinking that a flood greater than that of Noah’s is coming. Greatly overcome by emotinos and fear that Alisoun might die John fools even the most ridiculous instructions given to him. Never once does John question Nicholas’s motives or words. Poor John, however, does not only care for Alisoun but even for Nicholas as well.He shows his worries for Nicholas saying â€Å"Me reweth soore of hende Nicholas† and visits his room to check up on him (Chaucer 276). Of course, John again, cannot see that Nicholas is acting and tricking him. He is too succumbed to his emotions b y the time Nicholas talks about Alisoun’s danger, John forgets to ask nicholas the reliability of his words. John’s reliance on emotions caused by lack of education, leads him to a disaster. Not only does he gets physically hurt falling from the roof, but faces mental pain, rejected and tricked by his love.Absolon is also another character who has great love for Alisoun. Although he is a clerk, he lacks the experience and knowlegde of real love and has fantastical image of courtly love. Therefore, he serenades to Alisoun every night and asks for her love continously, even after rejects him. Because he is so overcome by his emotions, it seems that his ability to reason is disabled; he does not stop and wonder what he can do to win Alisoun’s heart. Instead, he persists on Alisoun, to fulfill his desire to get her love.Then when he kisses Alisoun’s ass and is humiliated greatly, he is cure of his love sickness. He is finally able to use his intelligence to d evise a plan to revenge Alisoun. Absolon is finally able to realize the reality of Alisoun’s absent love. He makes a logical decision to get his pride back by trying to burn her with a hot rod. It is interesting how now he is able to foresee other characters’ actions. Although it was Nicholas rather than Alisoun that gets burnt, Absolon is able to detect and foresee that someone will try to trick him again by putting their ass out the window.With his new knowledge and realizaion of reality of love, Absolon is able to plan ahead of those who tricked him. Finally, in control of his emotions, Absolon meets a victory and is the winner. The tale’s most devious character, Nicholas who devises and beings the trickery, does not have a clear stance in being the winner or the loser. In the beginnning of the tale, Nicholas is a character who is driven by his intellect and reasoning. He is only character who succeeds in charming Alisoun. Unlike John and Absolon, he does not pour out all his affection to her but uses few sweet words to express his love.He is also not as emotionally attached to Alisoun and values the plan and method of getting with Alisoun more. Even when he as the chance to sleep with her and John is away, he does not, proving that he enjoys using his intellect and does not simply given into his momentairly emotions. Therefore, Nicholas is an acute character who uses his knowledge effectively to create a plan to fool John. He succeeds in doing so by manipulating John’s love. He is aware that John, who is controlled by his emotions, would be easily duped and exploits it.However, after his great success intricking John without much effort, Nicholas loses much of his focus and becomes lazy. Overcome by pride and cockyness, he lets his guard down, allowing his emotions to take over. When Absolon comes back for another kiss, he sticks his ass out the window, definitely putting his logic aside and not thinking. The image of him presen ting his ass also symbolizes his vulnerability and lack of reasoning. Nicholas, although victorious in the beginning, gets duped, beding both the winner and the loser.The three characters, John, Absolon and Nicholas all get tricked at one point. Whether it is their love or pride, the three men is overcome by their emotions eventually. This might make one questions the intent. It might be possible that Chucer in the Miller’s Tale, might be doing so to prove that all classes are influenced by their emotions. No man, whether he is a clerk or a peasant, can fully control his emotions at all times. Therefore, he might making an underlying claim that all men are vulnerable and equal in some extent.

Nursing Reflection

Going back through previous experiences and tracing back the footsteps we have made allows us to reminisce about the good things that have happened in our lives. Somehow the undesirable memories would also seep in as they are part and parcel of our existence that we cannot do away with. This process gives us an opportunity to encounter past events that can necessarily aid us in the future. In the Nursing practice, reflection is a retrospective approach that evaluates historical processing of experiences that takes place in a structured form and is deemed highly essential (Eliis, Kenworthy and Gates, 2003, 156). In the clinical practice, this retrospective activity facilitates in the promotion of quality care. The art of reflection however in the nursing practice focus on self rather than on the situation as the care provider (Quinn, 2000, 252). The process is a reflective practice that is a cognitive act by which we are allowed to make sense of our thoughts and memories (Taylor, 2000, 43). This method therefore allows a practitioner to generate a complementary or alternative form of knowledge and a set of choices in the evaluation of the best course of action. It is a â€Å"deep learning† experience that reflects on our knowledge and theories and go beyond merely thinking about what we do but involves recalling what had occurred and analyzing the situation by interpreting important information recalled (Taylor, 2000, 4). In Nursing, the reflective process is aimed about our own practice (Taylor, 20000, 3); that nursing education and research cannot do without as a common practice in the learning mechanism in which we all engage in a regular basis (Slevin and Basford, 2000, 483). With a main purpose of enabling the practitioner to learn from experiences and increase clinical effectiveness, reflection is highly essential to the nursing practice. For this process to be effective, Johns has provided a guided reflection which employs different models of self-inquiry to enable a practitioner to realize desirable and effective practice (2002:3). Considering that this involves a cognitive and emotional component that is expressed through analysis, different models would aid us feel comfortable about the activity. John’s model can be used in preparation for or during clinical supervision and applicable to specific incidents rather than more general day to day issues and particularly applicable to those who prefer a structure approach (Ellis, Kenworthy and Gates, 155). Gibbs Model use term description rather than â€Å"a return to the entire experience† as a form of reflection is considered as a simpler method but one where a mentor or facilitator is likely needed(Davies, Bullman and Finlay, 2000, 84). Both models however in supervision practice can be used to facilitate clinical governance through the promotion of quality care where an exchange between two professionals employing this technique seeks to improve their practice (Watkins, Edwards and Gastrell, 2003, 266). To maximize the potential benefits of clinical supervision, nurses have to learn to be comfortable with this retrospective activity with the aid of Gibbs or John’s models depending on where one feels most comfortable working with (Ellis, Kenworthy and Gates, 156). Gibbs Model for reflection As a simple and easily attainable method, Gibbs model uses term description rather than a return to a previous experience (Davies, Bullman and Finlay, 84). In psychology and teaching, reflection facilitates as purposeful change and competencies such as psychological-mindedness and self-regulation (Clutterback and Lane, 2004, 196). Usually this process involves a mentor, teacher or supervisor working with a student at different stage while allowing for individuality. Although less specific than re-evaluating an experience; Gibbs in his cycle or reflection makes the action planning a more overt component of reflection (Davies, Bullman and Finlay, 84). Gibbs provides that in one’s own practice, an essential aspect of working as an autonomous practitioner involves a critical analysis of one’s role and responsibilities from a personal perspective (Gibbs, 1998,13). It is a process that requires others to become involved that encourages feedback and constructive comment to recognize your role and value in a health team (Humphris and Masterson, 2000, 77). John’s Model for reflection John’s model uses the concept of guided reflection to describe a structure supportive approach that helps the practitioner learn from their reflections and experiences (Quinn, 2000, 572). The approach involves the use of a model of structure reflection, one-on-one group supervision and the keeping of a reflective diary (Quinn, 572). The practice would aid the practitioner in learning from a reflection of their experiences. John’s model is more detailed as it provides a checklist of specific points necessary for reflection (Davies, Bullman and Finlay, 85). The only problem cited with John’s model if it imposes on a framework that is external to the practitioner leaving little scope for inclusion as cite by other theories. John’s model can be used in preparation and during clinical supervision consisting of 6 steps that is applicable t specific incidents rather than more generalized day to day issues facing the supervisee (Ellis, Kenworthy and Gates, 155). This model is highly attractive to those who prefer a structured approach but others may find this type more restricting (Ellis, Kenworthy and Gates, 156). Criticisms against the reflective process Reflection involves cognitive and emotional components that are expressed through analysis and to maximize the potential benefits of the clinical supervisor nurses have to learn to feel comfortable with this retrospective activity both during and in preparation for supervision sessions (Ellis, Kenworth and Gates, 157). This could be deemed time–consuming in an institution where time is often an important element in the delivery of care. A time for reflection can be done positively only when a situation or a need arises. This is probably why reflection method is considered a radical approach to nursing education and practice given the ample time training can afford (Slevin and Basford, 483). Yet reflection is valuable if done in partnership with someone else which led Davies et al to believe that the approach is quasi-therapeutic (Davies, Bullman and Finlay, 86). The principles have been transferred directly from client-centered psychotherapy and may trigger more powerful responses such as guilt and anxiety. Practitioners are therefore evaluated before they are given a chance to try this one out according to conservative studies. However with practice, it is assumed that a reflective process may not hold as much negative impact for the learned practitioner in an answer to the demands for a continuous review of a practice in a critical and analytical manner that support the reflective concept. The Value of Reflection for the Student Nurse As an essential component of scholarly practice, reflection, reflection is a method for generating a complementary alternative form of knowledge and theory (Humphris and Masterson, 2000:78).   Regardless of any negative criticism a reflective method may elicit from critics, I consider this to be a valuable tool. For the student, this is a process were one internally examines and explores an issue of concern triggered by an experience that clarifies the meaning of perspectives (Canham and Bennett, 2001, 185). The nursing practice has been surrounded by a world of silence and reflection is a way for nurses to reflect that is enhanced and introduced in the nursing curriculum (Guzzetta, 1998, 102). Often in the professional practice, nurses have encouraged silence among themselves in their health environment and setting while usually developing a shared professional voice with her team. Oftentimes, her relationship with the rest of the health team and other professionals faced difficult efforts because of the autonomy. The process of reflection allows one to air out her sentiments and ideas within her group or to a mentor or a supervisor during moments of reflection that could be produced as a shared voice for the team. Developing a habit of reflection is therefore a must for nursing education in order to uncover dimensions of experiences such as hidden and explicit meanings of behavior that can aid a student nurse in identifying her own perspective of the nursing practice that is highly useful in her entry to the profession (Guzzetta, 1998, 103). For a student in nursing, one must therefore develop a habit of reflection in order to uncover experiences and the meaning of behavior, values and thoughts that could readily prepare one for professional practice. It should be noted that the reflective process can helpfully aid in teamwork where one has the chance to relay sentiments after reflection of her past experience.Nursing education must therefore develop and evaluate innovative strategies to prepare nurses to meet the challenges of the rapidly changing health care system and for lifelong learning (Johns and Freshwater, 1998, 149). Reflection and reflective practice are currently receiving attention as a strategy yet little is known about the process of becoming a reflective thinker, how to teach skills needed for reflection, or the barriers and facilitators to becoming a reflective practitioner (Clutterback and Lane, 2004, 198). However a reflection process is worthy of study and practice that should initially be started and adapted as a core training for everyone wishing to professionally practice nursing as a positive way to analyze the development of reflective practice abilities. Bibliography Canham, Judith and Bennett, JoAnne, 2001, Mentoring in Community Nursing: Challenges and Opportunities, Blackwell, London, 2001. Clutterback, David and Lane,Gill, 2004, The Situational Mentor: An International Review of Competencies and Capabilities in Mentoring, GowerHouse, London. Davies, Celia, Bullman, Anne and Finlay, Linda, 2000, Changing Practice in Health and Social Care, Sage, London. Ellis, Roger, Kenworthy, Neil and Gates, Bob, 2003, Interpersonal Communication in Nursing: Theory and Practice, Elsevier Sciences, Orlando. Gibbs, Graham, 1998, Learning by Doing: A Guide to Teaching and Learning Methods, Oxford, London. Guzzetta, Cathie, 1998,Essential Readings in Holistic Nursing, Jones Bartlett, Maryland. Humphris, Debra and Masterson, Abigail Masterson, 2000, Developing New Clinical Roles: A Guide for Health Professionals, Elsevier, Florida. Johns, Christopher, 2002, Guided Reflection: Research in Practice, Blackwell Publishing, Perth. Johns, Christopher and Freshwater, Dawn, 1998, Transforming Nursing Through Reflective Practice. Blackwell, Perth. Quinn,   Ã‚  Francis M. 2000, The Principles and Practice of Nurse Education, 4rth ed., Nelson Thorne, London. Slevin, Oliver and Basford, Lynn, 2003, Theory and Practice of Nursing: An Integrated Approach to Caring Practice, Nelson Thomas, London. Taylor Beverly, 2000, Reflective Practice: A guide for Nurses and Midwives, Allen and Unwin, St. Leonard. Watkins, Dianne, Edwards, Judy and Gastrell,Pam, 2003, Community Health Nursing: Frameworks for Practice, Elsevier Sciences, Orlando.            

Gender inequalities in employment

IntroductionIn this essay I shall discourse the advancement of the European Union ‘s effort to level gender inequality in employment. In add-on to this, I shall analyze current EU statute law, policy issues, societal and economic challenges faced by both work forces and adult females. Finally, I shall so notice on EU solutions and farther developments that can assist relieve the spread in inequalities in employment. The European Union is besides referred to as the European Economic Community ( EEC ) it is a brotherhood consisting of 27 member provinces ; the EU was created by theTreaty of Maastrichton 1st November 1993 upon the foundations of theEuropean Economic Community ( cited in Wikipedia ) this brotherhood is merged together to better the economical, political and societal coherence amongst people who reside in these states. After the second World War, many adult females were required to carry through the infinites of work forces, who had lost their lives in conflict or were unable to work and therefore there was a ‘gap ‘ in the labour force. Womans were hence recruited and therefore introduced in to employment to beef up and keep the delicate economic system at the clip. However, on contrary to popular belief adult females continued to work even after the economic state of affairs improved, the Suffragettes motion was highly noteworthy in adult females contending for acknowledgment. From the get downing adult females were treated below the belt in respects to hapless wage, nevertheless some were happy to hold some economic independency from work forces and therefore accepted take downing occupations. ( Cited in Euro civilization maestro ) Cockburn ( 1991 ) remarks that the relationship between capitalist economy and labor is shared between foremans and work forces, and therefore neglects the gender relationships of work and place. Much of the theory sing adult females and employment is mostly based on patriarchal theories. Duncombe and Marsden ( 1995 ) argue that adult females are subjected to ‘triple displacements ‘ this involves paid labor, domestic labor and emotional labor. The emotional labor refers to the attention and heed of the household unit, i.e. the societal function of the adult female being a married woman and a female parent towards the kids and hubby. Due to such challenges the impression of protective statute law was introduced. ( Cited in Sociology: An synergistic attack p189 ) Much pacts and directive were introduced in to some EU states in effort to level gender inequality. The EEC established the rule of ‘fair wage ‘ for work forces and adult females in Article 119 of the Treaty of Rome in 1957. However this was highly complicated to pattern in all members of provinces. This was merely due to the impression of â€Å" equal wage for equal work † but it was really rare that both sexes performed the same type of work. It was besides noted that typically male occupations were much better paid so female occupations. Hence, it was evident that the socially bing norm of male ‘power ‘ was more of import than female qualities. In 1975 the EU introduced directives to farther empower adult females in the field of employment ; the council directive of 75/117/EEC farther supported the pact of Rome on equal wage. Since 1975 there have been many cardinal directives in helping adult females ‘s function in employment, some of the directives have focused on equal intervention of adult females in respects of publicity, societal security, during gestation, and sex favoritism. ( Cited in Women Lobby ) During the 1990s the EU began to recognize the significance of gender equality and how it impacted the employment sector. In 1997 the EU introduced the European Employment Strategy ( EES ) which recognized equal chances amongst work forces and adult females. The pact of Amsterdam was besides introduced in 1997 this pact was combination of past directives and farther introduced positive action to battle equal wage and favoritism amongst work forces and adult females in employment. ( Cited in Union History ) .However, there were unfavorable judgments of these policies which merely ensured that more adult females were in work and did non concentrate on the quality of the occupations they were in. This position is farther supported in the undermentioned citation: â€Å" In pattern, more attending has been paid to raising the female employment rate than to bring forthing the better occupations for adult females that are indispensable for contracting the gender wage spread † ( in Union History ) Sadly the EU has failed to to the full implement gender equality in employment, since it still persists despite the debut of the above directives and pacts. The EU has hence proposed six cardinal aims within the Road map for gender equality ( 2006-2010 ) . These include equal economic independency for work forces and adult females, rapprochement of private and professional life, equal representation in determination devising ; the obliteration of all signifiers of gender based force, the riddance of gender based stereotypes, and eventually the publicity of gender equality in external and development policies. ( cited in Commission of the European Communities Report 2006 ) The inequality of gender spreads is the first cardinal aim of carry throughing EU ends in employment and societal coherence. The demand for increased engagement of adult females in the labour market provides a pronounced part to economic development and in bend ‘economic independency for adult females ‘ . Harmonizing to the above article, adult females still face more hazard of poorness due to being over represented in the secondary labor market. Harmonizing to Barren and Norris ( 1976 ) adult females are employed in unstable employment that is based on short term contracts, lower wage and entail unskilled work with fewer chances, they are hence more likely to be made excess and therefore suffer from a diminution in the labor market. ( in Jorgensen et al,1997 pg p192 ) .In Addition Bruegal ( 1976 ) remarks from a Marxist women's rightist position, states that such workers are used to maintain costs at minimal by replacing more extremely skilled and demanding workers i.e. work forces. ( Cited Jorgensen et al,1997 pg p129 ) Womans are hence literally restricted in their chances to work farther due to their domestic and emotional duty. In add-on, adult females enterprisers are faced with more troubles so male opposite numbers in constructing up their ain concern, in effort to level the structural inequalities and favoritism the EU has recommended the Entrepreneurship Action Plan to assist back up adult females in developing such undertakings. Womans who besides belong to cultural minority groups suffer from twice every bit much favoritism and challenge ‘s, in order to contend such multiple favoritism the EU has proposed the Framework for the Integration of Third Country Nationals. This model provides the publicity of migration and integrating policies in order to vouch adult females ‘s rights and civil engagement. In making so, adult females from all backgrounds, can utilize their full economic potency and have the equal chance to instruction and prosperity. ( Cited in Commission of the Europ ean Communities Report 2006 ) The 2nd cardinal aim of the EU is of the rapprochement of private and professional life for both work forces and adult females. Harmonizing to the ( Commission of the European Communities Report 2007 ) adult females face more challenges than work forces when it comes to managing work and private life, accordingly this affects their calling picks. Statisticss suggest that more adult females than work forces work on portion clip footing and therefore take more calling interruptions than work forces, which clearly has a harmful impact on their callings. Besides, adult females are more subjected than work forces, to take on domestic and emotional labor in add-on to taking parental leave and looking after kids and other dependent household members. The 2007 EU Commission study concludes that due to the deficiency of accessible and low-cost child care, adult females face more inequality in employment. The overall consequence of this is that adult females are placed in unstable occupations with lower wage, which makes them more vulnerable to the larger hazard of poorness. The affair is made worse for individual parent households who have dependants. On the other manus, harmonizing to the Lisbon pact, adult females ‘s employment in the EU is near to run intoing its end of 60 % by 2010. ( cited in Commission of the European Communities Report 2009, pg5 ) However, it is clear that a batch more demands to be done to carry through satisfactory degrees of child care commissariats ( harmonizing to the Barcelona aims ) in order for both parents to unite work and private life. The European Union has besides reflected farther support targeted at bettering equal chances, for case the European Social Fund ( ESF ) which caters for adult females undertakings in respects to vocational preparation in confederation with the NOW community Initiative. ( cited in europrofem ) The EU has besides established enterprises in 2008 to back up better work life balance by doing amendments to directive 92/85/EEC on pregnancy protection. The alterations introduce altering the minimal pregnancy leave from 14 to 18weeks without the loss of gaining. ( cit ed in Commission of the European Communities Report 2009, pg 6 ) Furthermore, this thought has besides been developed in respects to ‘family related leave ‘ in respects to household policies and work life rapprochement issues for work forces. For case, statute law on improved leave agreements for male parents is already incorporated in states such as Sweden, Germany, Greece, Lithuania and Spain. The 3rd EU key aim in the roadmap proposes the demand for the equal representation of adult females in determination devising stations. The unequal division of domestic labor and caring duties has clearly been a barrier in the promotion of adult females in employment, there has hence been a demand to amend and make policies to promote adult females ‘s engagement in the labor market. The Commission of the European Communities Report 2007 noted that adult females predominated occupations were undervalued in comparing to male opposite numbers. Findingss suggested that such occupations had lower rates of wage. For case about 40 % of adult females were employed in the wellness, instruction and public disposal sector in comparing to merely 20 % of work forces. ( pg 3 ) . In defense mechanism of this statement, work forces besides face favoritism in accessing non traditional employment. For case the impression of a male carer or nurse is seen with disgusts or cautiousness due to gende r stereotypes formed by society harmonizing to Acker ( 1989 ) ( cited in Theory and Practice of nursing: an incorporate attack to caring patterns By Lynn Basford, Oliver Slevin ) . This suggested a ‘segregation of the labour market ‘ which was being reinforced by traditional and societal stereotypes which farther influenced people in to gender functions. The EU has since implemented a: â€Å" ..network to advance adult females in economic and political decision-making places which was launched in 2008 to supply a platform for exchange of good patterns between bing webs at EU degree † ( Commission of the European Communities Report 2009, pg 6 ) In effort to level the inequality of gender in employment the 4th EU key aim is in respects to the obliteration of gender based force. The EU has established the Daphne programme which supports adult females and kids who have suffered as a consequence of domestic maltreatment. ( cited in europrofem ) The committee has besides encouraged the criminalization of trafficking adult females and kids through development. The EU proposes under new directives to reintegrate such vulnerable groups in to the labor market. It besides proposes the support of member provinces to promote consciousness raising runs, support webs both for the culprits of force and the victims of maltreatment. The 5th EU key aim as described in the roadmap is the impression of gender based stereotypes. At present there is still a major job in respects to inequality in employment. The EUC has identified a gender wage spread has one of the major concern for the European committee harmonizing to The Road Map for Gender Equality 2006-2010. In order to better the present quandary, there have been many legislative and non legislative developments to battle the challenges of favoritism and promote gender equality in employment. Furthermore, despite the antecedently mentioned intercessions above, there still persists a major gender ‘pay spread ‘ which reflects on the overall factors of inequalities and therefore favoritism in employment. On mean adult females were gaining on mean 15 % less than work forces in the European Union in 2005. ( Cited in Commission of the European Communities Report 2007, pg 2 ) It was found that the gender wage spread still exists due to direct and indirect favoritism factors. It can besides be attributed to societal and economic factors. In respects to leveling gender stereotypes the EU recommend ‘gender mainstreaming ‘ and promote ESF, ICT programmes in instruction and civilization programmes in schools through media tools. In respects to the 6th and concluding key aim illustrated in the roadmap for equality in employment, the EU has proposed the development and amendment of policies widening to external neighbouring states. The EU adheres to recognize values of the Millennium Development Declaration and the Beijing Platform for Action ( BPfA ) . The recent EU scheme for Africa is besides committed to promoting gender equality in external states. The EU commits to advancing the demand for instruction and freedom of chance and wellness and safety. Above all, it welcomes the engagement of all adult females in the domain of economic and political life in determination devising. Four precedence countries have been identified by the Commission these include, that preexistent legal model is to the full applied and utilized whilst placing countries for betterment. The active engagement of all parties is besides to be promoted in all Members of State. In add-on to this, the European Strategy for Growth and Jobs should be applied in full to all employers. Above all the impression of good pattern at all degrees is to be stressed to get the better of traditional stereotypes and prejudiced patterns. The European Pact for Gender Equality 2006 stresses the importance of the committednesss of the Member of provinces to take critical action in this country. Furthermore, several members of provinces have reunited to take outstanding action sing the labor market, instruction, preparation, and the balance of work and private life. Unfortunately there has been small advancement in respects to committednesss from the other member of provinces to take action turn toing this issue harmonizing to the Commissions one-year study on growing and occupations 2006. ( cited in Commission of the European Communities Report 2007, pg 8 ) In defense mechanism of the above the Commission in 2007 vowed to better the quality of statistics used in respects to the gender wage spread, in add-on they have besides promised to promote all member of provinces to put cardinal marks and bounds for cut downing the wage spread between adult male and adult females on the footing of informations and findings gathered by the one-year studies issued. The Commission is besides in advancement of puting up action programmes on equal chances for its ain staff, it is evident that within public disposal there is a major wage spread which is straight influenced by the presence of occupational segregation and the little presence of adult females in determination devising stations. Despite the overpowering grounds that an increased sum of adult females are going more extremely qualified, there is still a relentless fact they are still outnumbered by work forces in higher places of hierarchy and importance, both in political relations and concer n. ( cited in Commission of the European Communities Report 2009, pg 5 ) Harmonizing to the European Alliance on Corporate Social Responsibility ( CSR ) the impression of equality besides poses as a ‘competitive advantage ‘ as it utilises the staff ‘s full productive potency. It encourages inducements to back up good pattern to undertake the inequalities in the wage. Presently the Commission already promotes good pattern by raising consciousness through the PROGRESS programme. ( cited in Commission of the European Communities Report 2007, pg 9 ) In add-on to the above, the Commission besides proposes to present gender equality policies, to eliminate structural inequalities within the workplace in respects to bettering the profile of businesss which are paid less. For case, the Framework of actions on gender equality 2007, proposes awareness-raising and preparation steps in add-on to the growing of pay comparing tools and schemes to diminish the wage spread. ( cited in Commission of the European Communities Report 2007, pg10 )DecisionTo reason this assignment the impression of ‘equality ‘ is built-in to the values of the European Union. Despite the European Union doing important advancement over clip, in respects to developing directives, pacts and statute law. In add-on to, the EU has reinforced gender mainstreaming via preparation and capacity edifice for those involved in policy devising. Statisticss indicate that gender inequality still persists in employment. The European Union have a long manner in carry throughing cardinal marks in leveling gender inequality. In my personal sentiment the EU key aims need to be more crystalline to the populace in footings of puting realistic marks to beef up gender mainstreaming across all member provinces in order to accomplish alteration.Mentions:Commission of the European Communities Report 2006Communication from the Commission to the Council, the European Parliament, The European Economic and Social Committee and the Committee of the Regions ( 2006 ) , A Roadmap for equality between adult females and work forces 2006-2010, Brussels, ( Online ) Available at: hypertext transfer protocol: //eur-lex.europa.eu/LexUriServ/LexUriServ.do? uri=COM:2006:0092: Five: En: PDF ( Accessed 20/11/2009 )Commission of the European Communities Report 2007Communication from the Commission to the European Parliament, the Council, , The European Econ omic and Social Committee and the Committee of the Regions ( 2007 ) . Undertaking the wage spread between adult females and work forces, Brussels, ( Online ) hypertext transfer protocol: //www.retepariopportunita.it/Rete_Pari_Opportunita/UserFiles/news/com_pay_gap_.pdf ( Accessed 21/11/2009 )Commission of the European Communities Report 2009Report from the Commission to the Council, the European Parliament, the European Economic and Social Committee and the Committee of the Brussels, ( 2009 ) Equality between adult females and men-2009 Brussels, ( Online ) hypertext transfer protocol: //eur-lex.europa.eu/LexUriServ/LexUriServ.do? uri=COM:2009:0077: Five: En: PDF ( Accessed 21/11/2009 )European Unionhypertext transfer protocol: //en.wikipedia.org/wiki/European_Union ( Accessed 10/11/2009 )Euro civilization maestrohypertext transfer protocol: //www.euroculturemaster.org/pdf/kunstova.pdf ( Accessed 12/11/2009 )Europrofemhypertext transfer protocol: //www.europrofem.org/contri/2_04_en/e n-gend/08en_gen.htm ( accessed 23/11/2009 ) Jorgensen, N. , Bird, J. , Heyhoe, A. , Russell, B. , Savvas, M. , ( 1997 ) .Sociology: An Synergistic Approach, Collins EducationalUnion Historyhypertext transfer protocol: //www.unionhistory.info/equalpay/roaddisplay.php? irn=785 ( Accessed 15/11/2009 )Womans Lobbyhypertext transfer protocol: //www.womenlobby.org/site/1abstract.asp? DocID=184 & A ; v1ID= & A ; RevID= & A ; namePage= & A ; pageParent= & A ; DocID_sousmenu ( Accessyoutubeed 14/11/2009 ) hypertext transfer protocol: //books.google.co.uk/books? id=WCSunMx7EJ8C & A ; pg=RA1-PA392 & amp ; lpg=RA1-PA392 & amp ; dq=theory-male+nurses+gender+equality & A ; source=bl & A ; ots=Bqru6biKWy & A ; sig=PY0uthcQiq3VFmaaivgF6YEpLPQ & A ; hl=en & A ; ei=wnsdS46lJJeZjAfU_f2PBA & A ; sa=X & A ; oi=book_result & A ; ct=result & A ; resnum=2 & A ; ved=0CAsQ6AEwAQ # v=onepage & A ; q= & A ; f=false