Eco Engines Essay

Eco Engines, an article by Steve Miller provides excellent information rough the correlation between automobile industry and ecosystem. The article is both an opinion and informative. His primary audience is global public. This article summarizes the paradoxical nature of automobiles industry involved in producing eco-friendly vehicles. He says that handout green is motto that is easy to propagate only when difficult to follow.Automobile industry is an adherent f this high-mindedness of going green but in reality their sales ar affected by this idealism. So thither is paradox in what they say and what they do. He further highlights that consumers attitude too is paradoxical as they pass lip service to eco-friendly nonions but by gasoline cars instead of hybrid one. 2 B rejoinder In the present age consciousness about the protection of environment is rising among masses. It is becoming a fashion in the modern world to be seen as eco-friendly.Media agencies atomic number 18 playing supreme social occasion in this game. This drive of eco-friendliness has made the oil and auto industries face many problems. In reality a race has started among the players in these fields of industry to allure the buyers by making them convince that they are more eco-friendly than the others. However, the new arrivals in these two fields of industry find it a little bit little difficult to the changing situation as compared to the old players of the game.The established and old auto industries like Toyota and Prius are trying to answer the question by giving a kind of hybrid vehicles to the world but they are finding it somewhat difficult to sell the new machine in large rime for including the other reasons they are comparatively costly. Their sale brings low profit margins. It is, however, apparent that in spite of the idealism about eco-friendliness the big chunk of consumers is asking for gasoline-driven vehicles and to maximize their profit the producers like Accor d and Ford and others are spending more on producing these vehicles than the hybrid ones.Reality reigns supreme in this world and not the idealism. 3 APA Citation Quotation Miller (2003) states And yet hybrids, with their golf cart hum and often-jerky acceleration, have become a focus of nearly every automaker, a dramatic change from just five years ago. The forbidding (perhaps inconvenient? ) truth that lurks behind all the feel-good green talk is that the models sell poorly and, when they do sell, net for the makers are minimal. In fact, hybrids currently make up only 1. 5% of total auto sales, per Boston-based consultancy international Insight. Paraphrase Hybrid automobiles have captivated the attention of every auto production company for the kick the bucket five years despite its various drawbacks. But reality is that despite the notions of greener world, these hybrid automobiles do not sell well and thus deceases the profit margin for the companies. According to a Boston-b ased consultancy Global Insight Presently, hybrids only constitute a small percentage (1. 5%) of the entire auto trade. (Miller, 2003)Work CitedMiller, S. (2003, April 23). Eco Engines. Brandweek