Compare Mass Market And Niche Market Marketing Essay

Compare Mass commercialize And Niche Market Marketing Essay leading is a process whereby an idiosyncratic influences a group of individual to secure a common goal. A process is an exchange going on between the leader and marryers. Leadership has been draw as the process of social influence merchantman be assigned formally and informally besides it must exist and a group of individuals to achieve a common goal, A leaderis notthe boss ofthe team,but on the contrary, thatefforts to carry outthebusinessmission.A leaderis to createa teamof other membersthatactively participatein the processof environmental.Academics become wide difficulty in defining what a leader is, or pinpointing the reasons butt end an organisations success. Leadership is widely recognised. Otherwise why would nations have decided to follow leaders such as Mahatma Ghandi and Nelson Mandela, both of whom started out on their respective journeys without any formal authority? Some leaders can inspire such loya lty that state are prepared to sacrifice their lives for them.Leadership theories is an outlines their positive and electr wizgative point. It have 5 point of the leadership theories there are trait theory, contingency theory, path-goal theory, transformational leadership and the last is team leadership. Trait theory means the qualities and characteristics of a person. Contingency theory means the context and the situation. Path-goal theory means employee motivation and how leaders motivate followers and the last is team leadership means revolve about on effective teams.How to be a managerA Manager is the person who responsible for controls, planning, manages and submiting the take a shit of a group of individuals, monitoring their work and taking corrective do when it was necessary. For many managers also will do the same first step into a management career because Managers candirectworkers,theycandirectlyor several executives whodirect the workers. The manager must be familia r with the work in all the groups he or she supervises because it is to a greater extent important for the manager to know how to manage and control the workers and to know how to make the workers do well in their work. A manager must have the authority to decided hire and fire employees or to promote them. In a rotund association, a manager may only recommend such action to the next level for management. The manager has the power to change the work assignments in team members. Sometimes a restaurant manager will be hire from outside it is Because of hisorher managementor accountingskills, but sometimes is arestaurant ownerwill promotepromisingemployeesto the trenches andthe majority of precautionpositions.Luthans (1988) survey of what 300 managers actually did (not what we think they do) revealed the percentage of time spent on four main roles asTraditional management (32%)-planning, controlling and do decisions.Communication (29%)-exchanging information, verbally and on pape rHuman resource management(20%)-motivation, disciplining, familiar staffing difficulties, training and staff developmentNetworking (19%) -socialising with people outside the immediate department.Compare Leadership and ManagementWhat is the difference in between management and leadership? Managers have underling unless their title is reputation and given as a mark of seniority. Managersin theirpositions of authoritygiven bythe company,its subsidiaryfor theworkthey do, basicallythey were told. Management style isTransactions, in that the manager tells the underling what to do, and the underling does this not because they are projection screen robots, but because they have promised to do incentives. Managers are paid to get things d wholeness, often within tight Limit of time and money. They thus naturally pass on this work focus to their underling.Leaders do not have underling at least not when they are leading. Manyorganizational leadershavesubordinates, but they also managers,beca use when theywant to lead, they mustgive up their formalauthoritariancontrol,because leadershavefollowers, and followalways avoluntary activity. What should I doif peopledo notencourage them tofollow you?You have toappealto themon how tocomply with theserules willresult intheirheart,desire.Theyhave tofollow youenough to stopwhat they are doing, and perhapsinto thedangerous andthe situation, they usuallywill not considerrisk. Leaders with a strongerfascinationfind it easier to attract people to their cause. As a part of their Persuade they typically promiseTransformationbenefits, such that their followers will not estimable receive extrinsic rewards but will somehow become better people.Although many leaders have a charismatic style to some Level and this does not require a loud personality.Although leaders are good with people or good chat with people, this does not mean they are friendly with them. In order to fall out the Mysterious of leadership, they often hold a degree of sep aration and indifferent. This does not mean that leaders do not pay attention to tasks. Leader just wants to do what they realize, however, is the importance of enticing others to work towards their vision.1.4 SummaryThis table is summary the above gives a sense of the differences between a leader and a manager. This is an report characterization and there is a whole spectrum between either ends of these scales along which each role can range.SubjectLeaderManagerEssence adjustmentStabilityFocusLeading peopleManaging workHaveFollowersSubordinatesHorizonLong-termShort-termSeeksVisionObjectivesApproachSets directionPlans detaildecisivenessFacilitatesMakesPowerPersonal charismaFormal authorityAppeal toHeartHeadEnergyPassionControlCultureShapesEnactsDynamicProactive labilePersuasionSellTellStyleTransformationalTransactionalExchangeExcitement for workMoney for workWantsAchievementResultsRulesBreaksMakesConflictUsesAvoidsDirectionNew roads actual roadsTruthSeeksEstablishesConcernWhat is r ightBeing rightBlameTakesBlamesQuestion 22.1 Mass MarketThemass grocery storeis a general business term describing the largest group of consumers for a specified industry product. Mass commercializes mean that product cater for public which sell good cheap in the perception of consumers. For examples, soda or padini. It is the opposite extreme of the term deferral market. Massmarketing is amarket coveragedodge, in whicha company decides toignoremarket segmentdifferences andgo after thewhole marketthere is aquotation.It is awayof marketing productsto a wideaudience.The thought is tobroadcastinformation, will likelyreacha maximum.Focused ontraditional mass marketing,radio, television andnewspapers,toreachthis broad audienceofmedia.Through connectedness withmostof theaudience may come into contact withproductsis maximized.In theory,thiswill be directlyrelated tothe sale orpurchasea large number ofthe product.The opposite thenichemarket becauseit focuses on highsales and low prices .Its purposeis to provideproducts and services,will attract the whole market.2.2 Niche MarketAniche marketis a focused, targetable portion of a market. Mean that, a business that focuses on a niche market is solution a need for a product or service that is not being solution by mainstream providers.You can think of a niche market as a narrowly defined group of potential customers and niche market mean that products cater for a particular segment of consumers, which sell at considerably cheap but premium, in the perception of consumer. For example, star buck or chocolate bean.For example,instead of providingcleaning servicesto establish a business mayblindcleaning servicesin thenichemarketof professional. Why should you bother to establish a niche market? Becausethere aregreat advantages, and othersmall businesses may not knowyour specificniche market and large businesses wont want to bother with it.Tocapitalizeon thenichemarketthe key is tofind anichemarket or customerswho can acce ssthe development, that is growing fast enough, and that is not owned by one established vendor already. SeeHow to Find and Master a Niche Marketfor more information.2.3 Compare Mass Market and Niche MarketIn niche marketing the company concentrates on small target market. The reason to do this is the company has low capital, low costs, have highly specialization, and the characteristics of target market needs customize and specialize products or services. The advantages of niche market is become specialize and has strong brand image for example star buck or coffee bean this 2 also got a strong brand image compare to kopitiam why star buck and coffee bean can make 15 dollars per cup of coffee but kopitiam just can make 5 or 6 dollars per cup of coffee. That is because star buck and coffee bean is concentrates on small target market.In Mass Marketing, the company copes sells to all and public people and copes accommodate all desires of target of market with one product. Strategy appl ied is make one product type which can gratify all consumer desires. For examples, soda and padini this 2 company also aim in mass market just target of market with one product.Mass-marketingstrategy,trying toreacha largerregional market with amarketing strategy. This strategyhas the advantage oflow costproduction costsand marketaspects ofthemonopolistic tendenciesof theowner of allies.Another advantageof this strategyis toclose allproducers canmarketfromcompetitors.http//www.answers.com/topic/mass-marketingixzz1ECMQY9Tehttp//www.answers.com/topic/mass-marketingixzz1ECLrdbFN